We know sport is a huge drinking occasion in the on trade.
22% of all consumers visit venues to watch sport with 33% of these aged within the 18-34 age group.
69% of sports fans drink out weekly vs. GB average of 32%.
72% eat out weekly vs. GB average of 48%.
The average spend in the on trade for sports fans is 39% greater than the national average.
Football is by far the most popular sport to watch.
As the official beer of the premier league, we’ll help you celebrate the return of football with a bang.
The start of the new premier league season marks the return of football.
We’ll launch a huge, nationwide, Above the Line campaign with all the tools to support your venue, appropriately.
Consumers can win VIP matchday experiences to their chosen team when they scan their Budweiser.
Our unique and exciting route to entry, paired with the chance to win VIP matchday experiences will drive participation and consumer engagement.
We will also evolve our web app to create an EPL hub with platforms designed to engage consumers beyond the first time they enter, driving repeat purchases, footfall and repeat visits.
Our tiered prizes will keep fans buying and entering.
Please note that these prizes are subject to allocation and availability.
Signed club shirts and EPL merchandise to offer scalable yet relevant prizes for every fan.
Present the coin toss for your chosen team - a money can’t buy, personal experience to drive participation.
A pair of tickets to every league game (weekly draw). A scaled up, desirable prize to increase repeat participation.
Please note that these speed of serve assets are subject to allocation and availability.
Please note that these consumer experience assets are subject to allocation and availability.
Please note that these footfall driving assets are subject to allocation and availability.
We've compiled a comprehensive roadmap of Budweiser's return to football. This document includes useful stats and facts as well as how we are committed to supporting the Premier League, safely.