Stella Artois

Scan to Win

The Life Artois

It’s a simple truth: life is less rich without the company of those we love and the things we enjoy.

That’s why Stella Artois invites you to savour life together.

We call this, The Life Artois.

It’s a reminder of how it feels to spend quality time with those who matter most and to savour every pleasure life serves.

Stella Artois is made with the finest Saaz hops for a distinctive taste and served in a chalice. Perfect for sharing and raising a toast to a life well lived.


Since lockdown has been lifted, Stella Artois is the number one performing premium lager in the UK.


Volume rate of sale growth in the free trade (ahead of San Miguel, Heineken, Hop House and K1664).


Stella Artois is rated the most desirable beer brand in the UK, measured by the brand power metric. 

How to Enter

Entrants get one chance to win every single day.

Buy a Chalice

A customer buys a chalice of Stella Artois in a participating venue between November and December 2020. All the participating venues can be found on our website

Scan the Chalice

The customer then visits to scan the full chalice of Stella Artois. Ensure the customer enters before they take their first sip as only full chalices will scan.

Instant Win

The entrant provides their details - their email address and where they are. They will instantly discover if they’ve won a limited edition Stella Artois Christmas Chalice to be delivered to their home.

Prizes up for Grabs

2000 limited edition Christmas chalices to be won and delivered directly to winners. 72% of consumer would be interested in winning a chalice via this activation.

Join Stella Artois Scan to Win

Take part in our activation and receive marketing support with a point of sale kit designed to help you promote Stella Artois Scan to Win in your venue.

Email for your free chalice scan kit and boost your customer's chances of winning one of thousands of limited edition chalices. 

How can we help you?

You will be contacted by a Budweiser Brewing Group rep. The rep will go through all of the Stella Artois Scan to Win details and offer any support with any of your queries.