Gin is now firmly entrenched within consumers repertoires with two in every five consumers classified as gin drinkers.
The average brand repertoire of spirit drinkers is 10.1 brands and just over two of those brands are gin brands.
Of those consumers, 50% of gin drinkers are aged between 24-35 and almost half of them are women.
Recent studies also show that 81% of gin drinkers like to experiment with, and try new things, and that 75% of gin drinkers don't mind paying more for more premium spirit brands.
Gin represents a massive opportunity in the on trade.
The Wine and Spirits Association's End of year Market Report showed a massive boost in gin sales in 2020 with over 82 million bottles sold in the UK, worth over 2.6 billion.
Bathtub Gin has delivered 46% in growth year to date versus last year.
But don’t just take our word for it...
Bathtub Gin has won over 40 industry awards from leading international competitions since its creation, including most recently winning gold at the World Gin Awards in 2020.
Choose a winning gin for your bar!
In 2011, our flavour obsessed founders were on the hunt for a bolder tasting gin.
When nothing out there hit the spot... Bathtub Gin was born.
Taking inspiration from ‘bathtub gins’ of old, (where illicit gin was concocted in bathtubs in the 1920s) they found a small batch, handcrafted method to add more flavour.
Ben, one of the founders, perfected the Bathtub Gin recipe after many iterations and trials before settling on the 6 botanicals we use now in our tried and tested 7 day double infusion.
Starting out in a shed wrapping 24 bottles per week, we have since joined AB-Inbev and are due to sell over 500 000 bottles this year!
Pour Bathtub Gin into a glass and generously fill with ice. We recommend topping with Fever-Tree Mediterranean Tonic Water, then stir and garnish with a fresh orange slice.
Serve to your customers and encourage them to sit back, relax and savour a classic!
Pour Bathtub Gin along with other ingredients into an ice-filled rocks glass.
Stir down and garnish with an orange slice.
It couldn't be easier to create a deliciously refreshingly cocktail, perfect for summertime occasions at your venue.
Get inspiration from our POS and Serve catalogue and discover how you can boost sales of Bathtub Gin at your venue.