Beck's is made from 3 natural ingredients.
Higher brand desirability vs Amstel at 2.5 and Coors Light at 2.3.
Margin higher RSP of £4.16 vs Amstel at £4.14.
The Beck’s consumer is 45-54 years old and seeks a quality beer option at an affordable price.
Beck’s is a true German pilsner, full of character with a distinctive aroma and dry finish. Beck’s is brewed with only three natural ingredients - hops, barley malt and water. These ingredients make up Beck’s distinctively pure taste - a quality beer option at an affordable price.