The King of Beers


Most loved brand amongst 18-34 year olds for on trade consumer.


Budweiser is the 2nd most stocked lager brand across draught and bottle in the UK on trade.


Fourth biggest beer brand in the UK.


Budweiser, The King of Beers, launched in 1876 and is still brewed today with the same care and high quality standards. What began as an American lager is now a global brand, enjoyed by consumers in 85 countries. In-line with its original recipe, Budweiser is aged over Beachwood chips for 21 days, which results in a perfectly balanced flavour, with a smooth and a crisp refreshing taste.

Brand Values

Budweiser is committed to brewing beer sustainably and in 2018 signed the largest unsubsidised solar energy deal in UK history with Lightsource BP to purchase 100% renewable electricity for its UK operations. This means by 2025, 100% of Budweiser’s purchased electricity will be from renewable sources.


FIFA World Cup

Premier League and La Liga

multi-year partnership

Women’s World Cup

Sponsored 2019 Women's World Cup


Official sponsors


with multiplatinum and renowned artists around the world.

Available Point of Sale

*subject to allocation and availability

Brand Asset Downloads

Download Budweiser social media assets, videos, packshot product visuals and logos.

Budweiser Brand Assets

Source: CGA Brand Track July 2018, CGA Data 52 WE to 25 Jan 2020, CGA and Nielsen Dec 2019.

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