Brand affinity of any apple cider brand.
Magners Original draught is growing by +7.6% value sales.
Magners Original is the #1 packaged apple cider by volume and value sales.
Not as sweet as Stella Artois Cidre, Bulmers or Thatchers Gold, Magners is a well-rounded and perfectly balanced cider that appeals to a wide variety of drinkers. Not as dry as Strongbow or Blackthorn, Magners cider delivers in both length and apple intensity for a refreshing and crisp taste.
Source: CGA Data MAT W/E 25.01.2020, CGA Peach Brand Track April 2019.