Authentic Irish Cider


Brand affinity of any apple cider brand.


Magners Original draught is growing by +7.6% value sales.


Magners Original is the #1 packaged apple cider by volume and value sales.


Founded in Clonmel in 1935, Magners is still made from 17 varieties of apples from 150 local orchards. Aged in vats for up to 18 months, this refreshing cider is famous for being served over ice.

Brand Values

Not as sweet as Stella Artois Cidre, Bulmers or Thatchers Gold, Magners is a well-rounded and perfectly balanced cider that appeals to a wide variety of drinkers. Not as dry as Strongbow or Blackthorn, Magners cider delivers in both length and apple intensity for a refreshing and crisp taste.


The Cheltenham Festival

The UK’s 4th best attended sporting event

media partnership with Talksport Radio

Available Point of Sale

*subject to allocation and availability

Source: CGA Data MAT W/E 25.01.2020, CGA Peach Brand Track April 2019. 

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Magners Brand Assets

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