Consideration and recommendation orang apple cider brand.*
Value sales growth MAT (Moving annual total).
Average price per pint of £4.14 (+26.6% higher than the market leader).
Orchard Pig started back in the noughties when Andrew Quinlan began dabbling with cider making in his garden shed back in 2004 in Somerset.
Orchard Pig Reveller is a crisp, refreshing and lightly sparkling cider with a hearty aroma of west country apples and a tangy note of freshly squeezed apples. With its mantra of ‘go pig or go home’, a cheeky tone of voice and a series of guerilla marketing tactics, Orchard Pig is proud to disrupt the cider market.
Orchard Pig is a scrumptious cider that broke the mould in a traditional-led market. They have a motto of ‘no apples and no trees’, instead focusing on creating a bold, mischievous brand like no other... that is all about the cider.
*subject to allocation and availability
Sources: YouGovBrand Index, Customer Advocacy & Ongoing Consideration Amongst Trialists for 12M to 30 May 2020. CGA OPM P13 Dec 2019. ABI Internal Sales Data, Dec 2019. CGA 2019 | Total On Trade.
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