In a post-Covid world, bottle and can beverages are more important than ever, particularly as some consumers remain wary of their safety in social settings. By arranging your fridge effectively, you’ll enjoy a healthy turnover.
Here are 5 things to consider when arranging your fridge:
Put your most popular brands at the top of the fridge, with the most facings.
Position your cider and non-alcoholic brands at the bottom of the fridge
Try not to clutter your fridge, stick to a simple well-chosen range.
Think about your audience. Offer global brands, craft cans and gluten-free options.
Most importantly, keep your fridge cold! No one likes a warm beer. Ever.