Hard Seltzers

Bud Light and Mike's

Hard Seltzer Opportunity

  • Hard seltzer is simply alcoholic sparkling water with low alcohol and low calories. It’s the fastest growing category in the US, growing 8 times between 2018 and 2020.
  • We expect a similar trend in the UK: by 2023 hard seltzers will equal the size of RTD category at 167KHL. UK consumers are already demanding hard seltzers. Category penetration is at 4%, higher than some leading RTD and craft beer brands.
  • Hard seltzers are an opportunity in the on trade because they attract a more affluent consumer (£99.25 avg monthly spend on eating/drinking out vs. £82.81 avg GB) who is willing to pay more for a better quality product.
  • Mike’s Hard Seltzer launched in 2019 with great results. At the end of 2020, Mike’s had #1 penetration and repeat rate, #3 market share and won a Great Taste Award.1

Mike's Hard Seltzer

Alcoholic Sparkling Water

All About Mike's

Mike's is alcoholic sparkling water with a twist. It’s really that simple: water, alcohol, bubbles and a hint of natural flavour.

At 100 calories, 5% ABV, real fruit flavours and no artificial sweeteners, Mike's is refreshingly light and great tasting.

We are the new type of alcoholic drink.

The one that allows you to have all the fun without making any compromises on taste, calories or refreshment.

Available in 3 flavours - Raspberry, Black Cherry and Lime

Grab a Mike’s, keep it real and enjoy!

Mike's Available POS

*Subject to availability. 

Bud Light Seltzer

Alcoholic Sparkling Water

All About Bud Light Seltzer

Bud Light Seltzer - it's fruity fizzy water with a kick...(the kick is alcohol). Intrigued?

Well to put it another way, it's a light, bubbly, refreshing drink with a hint of fruit and 4% ABV.

Bud Light Seltzer is available in 3 flavours: Lemon Lime, Strawberry, and Passionfruit.

Partnerships include Euros, NFL, England football team.

Try it... if you like it, that’s great, it's a new thing you like!

Bud Light Available POS

*Subject to availability.


1IRI, total US FY 2018 – 2020; BBG expert forecast; 52 w/e Kantar data to 31/03/21; CGA BrandTrack Aug 2020; Nielsens Scantrack FY 2020; 52 w/e Kantar data to 27/12/20

Get in Touch

If you'd like to find out more about Mike's Hard Seltzer or Bud Light Seltzer or you'd like to stock our brands in your venue, please drop us a line in the form below and we'll be in touch. Thank you!