SCORE 50% OFF
BT SPORT

SAVE 50% ON YOUR BT SPORT ANNUAL SUBSCRIPTION

by adding a Budweiser Brewing Group draught brand to your bar.

* New BT Sport customers only, minimum 1 year subscription.

 

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Existing customers can earn discounts

linked to the number of Budweiser Brewing Group draught products installed!

 

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SPORTS FANS MISS WATCHING SPORT IN THE PUB!

1 in 3 pub-goers cite ‘watching live sports’ as one of the main things they miss about going to the pub.

  • 65% of consumers are happy to go to the pub to watch sport, despite any concerns over the current Covid-19 climate.
  • Sport increases dwell time in pubs and fans spend 1 hour and 20 minutes longer in the pub than the average consumer.

WHY BT SPORT?

Increase mid-week footfall

With exclusive broadcasting rights to the UCL and UEL, pull in a crowd on a Tuesday, Wednesday and Thursday.

Customer Feedback

Matt Todd, The Wonston Arms 
"BBG has gone above and beyond any other brewer in offering support."

Jack Johal, Blue Check Wembley
"With football being played behind closed doors, more customers are turning to pubs and bars for live games. The new 'Scan To Win' campaign really helps emphasise the partnership while giving customers chances to win great prizes, helping us sell more."

Free POS

As a subscriber, you are sent a free sales pack based on your sports and team preferences. This pack is designed to help you win customers and encourage repeat trade.

Free Training

BT Sport utilise their valued partnership with Google to run practical workshops. These events are intended to help your businesses grow its digital footprint and increase your sales.

Sprint Team

Book a meeting with the BT Sport team to make the most of your subscription. From tailored digital marketing advice to posters, fixture boards, bar runners delivery and more.

Success

The Manager of the Month series sees BT Sports travel all over the UK to congratulate and celebrate all the dedicated licensees who go the extra mile for their customers. 

Pub Cup

Our grassroots competition offers a Premier League experience for thousands of pubs at stadiums including Anfield and St. James' Park. Each pub wins a kit for their team.

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Frequently Asked Questions BT Sport

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You will be contacted by a Budweiser Brewing Group rep. The rep will go through all of the BT Sport programme details and guide you through the sign up process.