We've partnered with Slerp, a leading e-commerce platform, 
to help drive sustainable growth for our customers in times of uncertainty.


The Slerp platform enables on‑demand ordering through:

• Mobile pay-at-table
• Click and collect
• Home delivery

All Budweiser Brewing Group customers are eligible for an exclusive reduced commission rate of 3.5%* (vs. 7.5% normally) for the first three months.

Available to all existing and new Budweiser Brewing Group customers.

First 1000 participating venues will receive an exclusive point of sale package to support your mobile pay at table ordering.

Contact me


There’s no denying the Covid-19 pandemic has caused huge disruption, devastation and uncertainty for the hospitality industry.

Operators have been forced to adapt to survive with many setting up e-commerce offerings.

The UK has the world’s fourth largest e-commerce market in revenue terms, and the third highest percentage of online shoppers, at almost 80%.

And it’s set to continue.



Businesses nationwide have had to ramp up their digital activity in response to the challenges of the pandemic and this goes beyond simply the online experience for customers.

There is a hand in hand relationship developing between online and physical.

We’re seeing rapid acceleration of scan & go systems in retail, the growth of click & collect and expansion in contactless payment.

  • 55% of customers welcome a switch to table service.
  • 49% are more likely to go to bars with app-based ordering.


No sign up fees or ongoing subscription fees.

Faster set up than other delivery platforms (1-2 hours vs. 1-2 weeks).

Menus can be changed instantly vs. 1+ weeks on other delivery platforms

Deposits cash into your account instantly versus weekly on other platforms.

Takes the smallest margin of any delivery platform on the market. (3.5% with BBG, 7.5% normally vs. 30-45% with others.)

Allows you to sell directly on your Facebook and Instagram account as well as your own website.

Control of your brand a checkout solution that looks and feels like your brand.

Allows you full control over customer and sales data which you can keep and use.

Free welcome kit for the first 1,000 registered venues featuring branded POCM to help boost execution.

Bars and Restaurants

Within just 7 minutes of launch, products to the value of £1500 were sold on SLERP. The offer had to be paused for the remainder of the day.

Drinks-Only Venue

After launching SLERP, the venue now averages £3000 a day through the platform. This success is achieved through social media, email marketing and word of mouth.

Consumer Demand

One of the top 5 pubs in the UK received its first order through SLERP without any advertising or promoting. The pub subsequently averages £1000 per day through SLERP.

Customer Feedback

Daniel Nixon, The Norfolk Lurcher, Norfolk
"BBG’s SLERP Partnership is a fantastic and convenient tool for customers to use, especially with table service now law."

Contact me

Frequently Asked Questions Slerp

Contact me

You will be contacted by a Budweiser Brewing Group rep. The rep will go through all of the SLERP programme details and guide you through the sign up process.